When you enjoy a refreshing beverage or a relaxed cup of coffee, you forget your everyday cares for just a moment. To ensure optimum freshness and pure enjoyment that turns this small break into a relaxing experience, the water has to be of the highest quality. BRITA Professional has now added a new solution to its portfolio that was specifically designed for soft water regions with a high level of particle presence – the PURITY Fresh C50.

Great taste and perfect freshness – without compromising on quality – those are the benefits you will enjoy if you use the new PURITY Fresh C50 for preparing hot drinks. Thanks to its special active carbon blend, the PURITY Fresh reduces cloudiness, as well as organic impurities and unwanted odour and tastes from your water. Ensuring complete enjoyment. Developed specifically for potable water with increased particle presence it ensures optimum water preparation and consistent quality.

The cartridge flow control, which is one of BRITA’s unique developments, delivers consistent reduction of substances in the water that could impair the taste or aroma, such as chlorine. The raw water is distributed optimally. As a result the filter medium is used evenly and completely. Giving consistency of filter performance.